YWCA Central Alabama, a prominent non-profit organization located in Birmingham, is committed to eliminating racism and empowering women through comprehensive programming, services, and housing assistance for women and children facing homelessness. As the art director, my role involved spearheading design, video production, and photography for various initiatives.
I led the redesign of the organization's website, ensuring a user-friendly experience for visitors. Additionally, I contributed to the creation of engaging content for the enewsletter, effectively utilizing visuals to convey important messages. I also played a role in managing the organization's social media presence, leveraging design elements to amplify the mission and impact of YWCA Central Alabama. Furthermore, I played and integral role in the successful launch of the agency blog, establishing a platform to share compelling stories and vital information.
Through my creative contributions, I aimed to strengthen the organization's visibility and promote their vital work in the community.