UAB Medicine

UAB School of Medicine communications spanned print and digital platforms, supporting donor engagement, alumni relations, and institutional storytelling. Editorial systems were developed for UAB Medicine Magazine and related development communications, reaching more than 17,000 stakeholders annually.

Scope of Work

Editorial art direction and UAB Medicine Magazine
Visual systems for complex medical storytelling and data
Development and campaign communications materials
Brand alignment across departments and publications
Print production oversight and coordination

Art Director

Editorial & Development Communications

EDITORIAL DIRECTION

Working within an established framework, the visual direction for UAB Medicine Magazine supported donor communications and institutional storytelling. Layout, typography and image treatment were developed to present complex medical topics clearly throughout stories and features.

TRANSLATING COMPLEX MEDICINE

Many stories in the magazine addressed complex topics such as genomics, personalized medicine and clinical research. Visuals (including infographics, diagrams, and structured editorial layouts) were used to make technical subjects accessible for alumni, donors, and broader audiences.

ANNUAL REPORT DESIGN

The School of Medicine annual report had to bring together a wide range of priorities—from research and education to patient care, innovation and philanthropy—within a single publication. Color-defined sections gave each area a distinct identity, while a shared geometric motif created continuity across the report and unified its many themes within one visual system.

Infographics were used throughout to communicate milestones, growth, and progress.