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The UAB Annual Giving department aimed to enhance young alumni engagement by introducing Leaders & Loyals as a giving organization. To cater to young professional alumni and stand out from other campus initiatives, they sought a minimalistic design approach. I developed the initial visual concept, showcased here.
Our goal was to incorporate UAB imagery and iconography in innovative ways that had yet to be explored. To achieve this, I collaborated closely with a photographer to capture campus from fresh perspectives. Additionally, we delved into the campus archives, capturing photographs of seldom-seen objects that allude to the University's rich history.
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